#TBT Johnson & Johnson

#TBT Johnson & Johnson

By Hayley Doron-Weil

#TBT Johnson & Johnson
p style="margin: 0cm 0cm 12.0pt 0cm;">Right before Winter 2020, ThatAdStore.com was approached to co-create a weather-targeted Social Media ad campaign for Johnson & Johnson, South Africa.

Our task? A mobile-happy, 3D-animated motion graphics ad campaign in partnership with Wondermerk, that would remind people to stock up on the right J&J medicine before they get sick, not after.

Merging tech, design and creativity to bring this idea to life across Facebook and Instagram was a highlight for us.

We created a series of bespoke animated ads for both Benylin and Sinutab, each tied to weather patterns in Johannesburg, Durban and Cape Town.

So when the frost formed, the rain fell or the wind blowed like crazy in either Cape Town, Joburg or Durban, each relevant ad would get sent straight to people’s FB and IG feeds in real-time in each city.

Each ad, featuring a charming pack shot reacting to the rain, frost or wind, would educate, entertain and remind people why each product can help them if they get sick.

Thank you to our incredible clients at Johnson & Johnson for including ThatAdStore.com in the creation of this innovative campaign. It’s nothing to sneeze at ;)

Follow Benylin & Sinutab on FB & Insta.

#Tech #Proud #Johnson&Johnson