By Hayley Doron-Weil

When ThatAdStore.com was approached to create a global ad campaign for the UN-funded Music Against Child Labour initiative, it was a moment of utter humility for us and also a chance to prove our most firmly held belief; there’s no problem creativity can’t solve.

Our task? Encourage musicians the world over to each write a song to help raise awareness in ending child labour.

Proudly created in partnership with Jeunesses Musicales International in Belgium for Music Against Child Labour. We absolutely loved working on this incredible project.

Under the umbrella of the Music Initiative, the competition is being run by the global youth music organization Jeunesses Musicales International in collaboration with the International Labour Organization, and is supported by the ILO CLEAR Cotton project, co-funded by the European Union.

Content as beautiful as the cause it raises awareness for. Creative so relevant, so familiar, it’s difficult to ignore. Just as every client deserves.

#proud #humbled #musicagainstchildlabour